Best Friend: a short comment on loneliness, addiction and substituting virtual reality for the real thing

Nicholas Olivieri, Shen Yi, Juliana De Lucca, Varun Nair, David Feliu, “Best Friend” (2019)

In the not-so-distant future, a lonely unnamed man find solace in a drug called Best Friend, implanted into the temple near his left brow, which gives him a stack of virtual friends and girlfriend. So dependent is he on these friends, who can be available 24/7 and offer him plenty of superficial comfort and support but no real love and connection, much less advice and criticism of his addiction, that his face and physical condition display all the hollow-eyed, hollow-cheeked side effects of his psychological and physical dependence. Even his tears are coloured with the yellow chemicals leaking from the implant. On top of that, he is prepared to do anything to sustain his addiction, to the extent that when he needs to get a new batch of the liquid capsules to top up the supply in the implant and finds a queue at the nearest Best Friend store, his “girlfriend” lures him away to an illegal booth in a deserted alley supplying Best Friend at black market prices – but a stranger, equally addicted and just as determined to get his hands on the capsules, follows him, punches him cold, and seizes a shard of glass from the ground in the alley …

A comment on modern society’s need for surrogate reality instead of the real thing, loneliness and alienation, and the addictions such anomie can give rise to, this film works best as a basis for a television series or movie script but no more. The characters represent stereotypes and viewers are not invited to feel much sympathy for them. Only when the stranger appears does the film start to move in a significant direction. The shock comes when the main character is finally named by his friends … only (spoiler alert) they are different friends because he has had to get a new implant … and he appears unaffected by the loss of his previous friends.

The film makes no connection between capitalist ideology and the phenomena it describes which are products of that ideology and its assumptions put in practice: the view of capitalism that humans are essentially materialist and self-interested individuals in competition and conflict with one another, producing a dog-eat-dog world where co-operation and real social connections are treated with suspicion, yet humans still find themselves yearning for something more than the latest gadgets and entertainments. In such a world, fragmentation, isolation and alienation are not only inevitable but encouraged – because if they lead to individuals pursuing remedies that can be commodified, leading to addictions that can also be exploited for profit, they will be.